It doesn’t take a leap of faith to understand that the best way to reduce toxic emissions is to not make them in the first place. That’s the simple idea behind pollution prevention: the "best" pollution is the one you never create. Putting that into practice has led companies to re-examine their products and processes with an eye to reducing or eliminating toxic ingredients, recycling or reusing chemicals to keep them out of the waste stream, and using a wide range of alternative materials to replace polluting ones.
In most cases, the benefits of preventing pollution are economic as well as environmental. After all, waste and pollution are inefficiencies -- something that a company bought, didn’t sell, and often had to pay to get rid of -- so reducing or eliminating these inefficiencies can have positive paybacks.
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